Marketing Research Exam 1 - 1473 Words

In order to develop the â€Å"right strategy† to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely : E. information about market trends and changes. Andrea Livingston arrives at her desk at western utility corporation, a provider of electrical power. she accesses her lexis-nexis comp program, which provides her with articles containing information related to utilities industry. she discovers.....Andrea is accessing which component of the MIS of western utility corporation? A. marketing intelligence. Because marketing has been defined as a function instead of processes for creating, communicating, and delivering value to customers and for†¦show more content†¦What type of experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting? B. field experiments. When a variable exerts influence on the dependent variable and isn’t an independent variable we refer to it as a(n): B. extraneous variable. Which of following is true about research design? B. research design should be selected after thoroughly considering the problem and research objectives. Bob is a salesperson with the Acme Corporation. Bob has just made a large sale, and he accesses acme’s marketing information system in order to determine if the company has enough existing inventory to fill the large order. bob is accessing which component of Acme’s MIS? B. internal reports. The marketing concepts is important for marketing managers because it dictates: D. day-to-day decisions that managers will make. The MR industry launched the first ever certification program for MRers and this certification program is sponsored by: D. Marketing Research Association (MRA). Which of the following involves entering data in computer files, inspecting the data for errors, and running tabulations and various statistical tests? B. data analysis. Which of the following is true regarding non-sampling errors? A. it is important to know the possible causes of non-sampling error so that appropriate steps may be taken to limit their occurrence. How can it be determined if an experiment is valid? E. a and b are correct. (the observedShow MoreRelatedMkt 421 Final Exam Answers1681 Words   |  7 PagesMKT 421 Final Exam – Assignment [pic] Questions  to  MKT 421 Final Exam Answers  are as follow: 1. Compared with other approaches to business, the marketing concept is distinct in that it: †¢ Produces new products and services. †¢ Focuses on satisfying customers needs. †¢ Focuses on sales. †¢ Creates a broad assortment of products. 2. The sales analysis of a product revealed that profits were highest when it was initially introduced into the market withRead MoreBusiness 115 Final Exam Study Guide Essay1334 Words   |  6 PagesBUSN115 Final Exam Study Guide The BUSN115 final exam is 3 pages long. It is a timed exam worth 250 points that you may enter only once. You have 3.5 hours to complete the exam. It consists of 30 multiple choice questions worth 5 points each. There are 5 essay questions worth 20 points each. Be sure to save and save often while you are working on the exam, and submit the exam when you are finished. To earn full credit your response to each essay question should answer the question completelyRead MoreBUSN115 Final Exam Study Guide1656 Words   |  7 Pagesï » ¿BUSN115 Final Exam Study Guide The BUSN115 final exam is 3 pages long. It is a timed exam worth 250 points that you may enter only once. You have 3.5 hours to complete the exam. It consists of 25 multiple choice questions worth 6 points each. There are 7 essay questions, 6 worth 15 points and 1 worth 10 points. Be sure to save and save often while you are working on the exam, and submit the exam when you are finished. To earn full credit your response to each essay question should answerRead MoreSocial Marketing1446 Words   |  6 Pagestermed social marketing. Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the consumer involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process. Social marketing was born asRead MoreMkt 571 Final Exams 51178 Words   |  5 PagesMKT 571 Final Exam http://www.finalexamguideline.com/MKT-571-FINAL-EXAM-5-58.htm 1) Small companies can engage is marketing research in a number of creative and inexpensive ways, including _______________. 2) A marketing information system (MIS) consists of ___________. 3) When Molly’s parents retired, they decided they wanted to travel.They found an ideal job that allows them to travel for free, but the only catch is they have to stay at Holiday Inns. During each stay, they test allRead MoreTour1000653 Words   |  3 PagesPRACTICES EXAM REVISION 2015 Exam Structure Section A: Multiple Choice Questions (15 marks) – answer all questions (worth 1 mark each). Section B: Short Answer Questions (25 marks) - select and answer five questions (worth 5 marks each). 2015 Revision Questions Students should use the following questions to guide their study of the course material. Staff will not discuss these questions with students. The questions are based on lectures, weekly readings and tutorial questions. 1. What isRead MoreMkt 571 Final Exams 41399 Words   |  6 PagesMKT 571 FINAL EXAMS http://www.finalexamguideline.com/MKT-571-FINAL-EXAM-4-57.htm 1) When Molly s parents retired, they decided they wanted to travel. They found an ideal job that allows them to travel for free, but the only catch is they have to stay at Holiday Inns. During each stay, they test all the amenities offered by the motel and evaluate each. The evaluation forms are sent to the motel headquarters where it becomes part of the motel s __________ systems. 2) Which of the followingRead MoreAnalyzing The Levels Of Competition Within An Industry1240 Words   |  5 Pagesyears ~ 1 year ~ 20 years SERVICE ON OFFER English Language using ESOL to Cambridge standards English Language using ESOL to Cambridge standards English Language using ESOL to Cambridge standards English Language using ESOL (tie up with British Council) English Language PRICE Average to high Average to high Low to Average Low to Average Low to Average 7.6. COMPETITIVE ADVANTAGE The substitute centres identified are exam oriented and provide teaching only to obtain high results at exams, whereasRead Moresyllabus1129 Words   |  5 Pagesoverview of the industry, technologies, policy, regulatory, finance, marketing, trends, distribution, business models, MA, and the telecommunication’s environment. 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The Elemental Exploration Of A Salt And Salt Solution, And...

Project A: The elemental exploration of the behavior of iron in physiological conditions, the acquisition of solid copper from a salt and salt solution, and the synthesis and crystallization of aluminum. Introduction: Iron is an essential element in the human body. It can be found in the hemoglobin and transferrin of the bloodstream, and in myoglobin in muscle tissue. The main purpose of iron is to transfer oxygen within the body. To gain iron, humans must consume a diet that consist abundantly of iron such as leaf vegetables, fish, beans, etc. Absorption of iron is especially important because less than 15% of iron in daily diets are absorbed and used (Jacobs 1971). The formation of iron (II) occurs in the stomach because of its low†¦show more content†¦Because synthesis requires multiple steps to make a desired reaction, the yield is lower than other synthesis. On the first day, if the substances have a significant amount of precipitate, then the substance will require a greater number of drops of sodium hydroxide than substances with an insignificant amount of substrate. On the second day, if the starting reactants affect the yield of the product then obtaining solid copp er from a salt will result in a greater yield. If aluminum foil is the limiting reactant of the experiment, then the percent yield will increase as the amount of foil increases. Materials/Methods: Project A, Day 1 In Part 1, 50 milliliters of 5% sodium hydroxide solution was obtained and observed in a 100 mL beaker and 30 milliliters of pH 2 dissolved iron solution was also obtained and observed in a 50 mL beaker. To observe the behavior of dissolved iron with sodium hydroxide, 5 milliliters of pH 2 dissolved iron was transferred to a large test tube. Drops of 5% solution of sodium hydroxide were slowly added and monitored for physical changes. A glass stir rod was used to transfer a small amount of solution onto pH paper in between drops of 5% solution of sodium hydroxide until the solution had a pH of 8. In Part II, 5 milliliters of dissolved iron was placed in a large test tube. To test the effect of different additive substances on dissolved iron, .2 grams of methionine was added to

Ethical Theories Related to ACM for Deontology- myassignmenthelp

Question: Discuss about theEthical Theories Related to ACM for Deontology. Answer: The technical and communication industry is gaining mass over the recent times. Starting from commercial to government industries, from professional to personal lives, the role of computers and the computing machineries has proven to be a necessity in the recent times. However, it requires the personal discretion of a human mind and ethics that these technicalities are used up to its correct utilities other than causing direct or indirect harm to others (Vitak, Shilton and Ashktorab 2016). It is essential that personal space or data is unharmed and kept private according to consensual ethics. Although, there are examples of ethical issues that requires a vivid range of human action and judgement like intervening into personal space with the use of computers by hacking (Chien 2017). This report would thus discuss the ethical theories related to the Association for Computer Machinery and the comparison with the theories. The report would further include the professional codes of ethics , the theories, and the codes of ethics that are relatable with each other. The ethical theories found in the Association for Computer Machinery or ACM are philosophical approaches in the technical world for doing the right thing; what complies with the morals of a human being (Davis, 2014). The ethical theories in ACM are listed as below: Deontology: This theory states that people take up ethical work because of their subconscious sense of doing the right thing, however, staying true to ethics is tough given the course of work, as it may be possible that due to situational demands unethical works are conducted to result into an ethical outcome. Utilitarianism: This theory gives the idea that sense of fairness is beneficial at the inception of any task in ACM. However, adhering to it might cause difficulty to progress. Prospering in a task according to this theory may be asynchronous to the human virtue at first. Virtue Ethics: According to this theory, the human virtue may inspire people in doing the right thing however; in the professional world, the right outcomes do not necessarily gain attention. Consequentialism: Consequentialism theory states that the virtue of an act is measured on the scale of right or wrong depending on the state of affairs. Contractualism: This is a theory that obviates the other theories of moral ethics. It states that the sense of right or wrong is induced due to the societal norms even if it seems implied or instinctive. Ethical Rights: As per the Ethical theories of software professional rights, any professional can report to the higher authorities about any unethical work being done in the organization or within his or her knowledge even if it involves reporting about his supervisors. Relativism: The Ethical theory of relativism requires that software professionals be morally correct and true to their own conscience. A major responsibility of software professionals is to assess all the judgements taken only for the support of human values. Objectivism: However, in the other Ethical theory of objectivism for a software professional, it is stated that software professionals must abide by their own moral values and perform any task accordingly that delivers happiness to their own soul. This theory has a much more philosophical approach amongst the theories of ethical values in ACM. Every theory in this regard is somewhat similar to each other as all of them focuses on the fact that whether a decision taken could be termed as an ethical one or an unethical one. The concept of consequentialism is what we witness in our daily lives because of any action (Braude and Bernstein 2016). For instance, the effect any phony news has on a human mind results to ill-informed decisions taken. Therefore, it can be said that any wrong decision is based on misinformation. The perspective of contractualism, on the other hand helps in determining the next step towards each arrangement in the technical world without a review. This is something a professional has to develop before delivering a product as this depends on a human intellect, whether introduction of a particular product will be ethical throughout (Hill 2018). Utilitarianism is a theory that states the fact that amongst all the decisions taken in the career of the software professionals, ethical is the one that has utili zed more gains, whether it is in terms of money or client acceptance. The theory of deontology is of the opinion that duty is the only virtue in humankind, whether it demands the human mind of compassion and other similar emotions (Burgess 2017). For instance, if a duty claims the extortion of poor people and aids the rich, it is ethical that a professional should abide by the assigned duties. However, the most different form of theory amongst all is virtue ethics. This states that instead of following duties that may or may not be consensual to a human conscience, ethical task is the one that satisfies the subconscious virtue of a human being. Therefore, when all the theories are compared, it is seen that virtue ethics holds a different point of view from the rest. The professional code of ethics contains eight Principles in total that are related to the behavioural practices and the decision-making capability of typical software professional. These include software practitioners, supervisors, managers, educators and policy makers. Trainees and students of software are also not exempted from this rule (Lurie and Mark 2016). The principles are essentially constructed to incorporate the ethical relationships of a software professional in the industry to ensure that no misconduct is taking place in the professional area. However, this is not just a responsibility of the professionals only; the preamble of ethics and laws for ACM states the consensus to make the public aware of the ethical obligations as well (Stahl, Timmermans and Mittelstadt 2016). Below is the description of a professional code of ethics and laws: Principle 1: This particular code focuses more on the behaviour of a software professional towards the public. It states that, a software professional should accept the responsibilities of their actions (McDermid 2015). The software professional should consider the usability purpose from all the ends of employers, clients and users. It is the responsibility of the professional to approve software for usage only if it meets the requirements, is protected, maintains quality of life, passes the relevant tests, and does not cause harm to the environment. Software professionals are barred to unintentionally use software that is illegally or unethically obtained. They are advised to use a client or an employee property only with consent. The professional should check the authenticity of all the documents used for the approval of the software, and if any evidence of inauthentic documentation is found, then it is their responsibility to inform the employers and the clients with proper substantiation (Diochon and Nizet 2015). The client and the employer should be taken as a primary concern unless a major ethical concern is being compromised. In addition, software professionals must never compromise with the product quality, maintaining highest standards with acceptable product costing. This could be a matter of discomfort. Before delivering the software product to a client, all the aspects of tradeoffs are to be made clear to the client with proper consent (Giorgini et al. 2015). Documentation of the development of the products must be pr operly done with testing, reviewing and debugging of the software. The possibility of the affected stakeholders privacy should be maintained in case of any software hazard. Data integrity is also a responsibility for the professionals (Stahl, Timmermans and Mittelstadt 2016). The documents created shall either be prepared under their supervision or within their knowledge and agreement. It is strictly prohibited to engage in any unethical financial practices. It is stated in the codes that there should be complete transparency between the organization and the clients and the professionals are advised not to engage into any groups, committee or body that promotes secrecy of products to the clients. The code also calls for self-development of the software professionals. It is advised that self-improvement is very necessary from every aspect including development, management and proper documentation (Vitak, Shilton and Ashktorab 2016). One should possess and improve his or her proficien cy for creating safe and reliable software and prohibit from delivering unfair treatment to anyone. It is also ethically correct for software professionals not to influence someones decision (Brinkman et al, 2016). Unjust attitude towards all these codes disqualifies software professionals in being ethical and proper. The point of connectivity between the ethical theories and codes utters the idea of behaviour that any software professional should possess in their career. The codes and ethics both state the idea of ethical and just behaviour (Brinkman et al. 2016). However, it is not confined to individual careers, but towards the public, clients, employers, company, colleagues, and self as well. Ethical guidelines provide vision to a software professional into performing their allocated duties, the only exception being the theory of Virtue Ethics. This is the only theory that provides the suggestion that declining any task that is not consensual to the moral values of an individual is acceptable as ethical. Other than that, the ethical codes and theories run hand in hand. Therefore, it can be concluded from the above discussion that ethical values and codes both have the same context of making the software professionals ethically correct in the tasks they perform. There is however, difference between the ethical theories and the ethical codes of conduct for software professionals. The primary objective of the ethical codes and theories is to make the software professionals more productive without violating any behavioural ethical implications. The ethical codes train a professional into reforming their behavioural attitude to benefit to the organizational environment, colleagues, public, employers, client, and to self as well. The ethical theories have the same opinion as well except for the theory of Virtue Ethics. The theory of Virtue Ethics state that, it is not ethical to follow the assigned duties every time; rather it is ethical when a task done is synchronous to the moral values of an individual. Therefore, according to the ethical codes of con duct and the ethical theory, it is necessary that a software professional abide by their own moral intellect to perform any task, which does not result into the discomfort of the people around him or her. Except for the theory of Virtual Ethics, all the ethical theories and codes serve the same values in the career of any software professional. Reference Brinkman, B., Gotterbarn, D., Miller, K. and Wolf, M.J., 2016. Making a positive impact: updating the ACM code of ethics.Communications of the ACM,59(12), pp.7-13. Brinkman, B., Gotterbarn, D., Miller, K.W. and Wolf, M.J., 2016. All hands on deck for ACM Ethics: updating the Code, revising enforcement, promoting integrity.ACM SIGCAS Computers and Society,46(3), pp.5-8. Stahl, B.C., Timmermans, J. and Mittelstadt, B.D., 2016. The ethics of computing: A survey of the computing-oriented literature.ACM Computing Surveys (CSUR),48(4), p.55. Davis, M., 2014. Professional ethics without moral theory: A practical guide for the perplexed non-philosopher.Journal of Applied Ethics and Philosophy,6, pp.1-9. Giorgini, V., Mecca, J.T., Gibson, C., Medeiros, K., Mumford, M.D., Connelly, S. and Devenport, L.D., 2015. Researcher perceptions of ethical guidelines and codes of conduct.Accountability in research,22(3), pp.123-138. Lurie, Y. and Mark, S., 2016. Professional Ethics of Software Engineers: An Ethical Framework.Science and engineering ethics,22(2), pp.417-434. Diochon, P.F. and Nizet, J., 2015. Ethical codes and executive coaches: One size does not fit all.The Journal of Applied Behavioral Science,51(2), pp.277-301. Braude, E.J. and Bernstein, M.E., 2016.Software engineering: modern approaches. Waveland Press. Stahl, B.C., Timmermans, J. and Mittelstadt, B.D., 2016. The ethics of computing: A survey of the computing-oriented literature.ACM Computing Surveys (CSUR),48(4), p.55. Burgess, R., 2017. The Different Source of Codes Ethics and the Implications of these Origins.Journal of the Texas Tech University Ethics Center,1(1). Chien, A.A., 2017. Computing is a profession.Communications of the ACM,60(10), pp.5-5. Hill, R., 2018.Ethical Theories Spotted in Silicon Valley. [online] Cacm.acm.org. Available at: https://cacm.acm.org/blogs/blog-cacm/214615-ethical-theories-spotted-in-silicon-valley/fulltext [Accessed 26 Mar. 2018]. McDermid, D., 2015.Ethics in ICT: an Australian perspective. Pearson Higher Education AU. Vitak, J., Shilton, K. and Ashktorab, Z., 2016, February. Beyond the Belmont principles: Ethical challenges, practices, and beliefs in the online data research community. InProceedings of the 19th ACM Conference on Computer-Supported Cooperative Work Social Computing(pp. 941-953). ACM.

Representation In Tv Essays - Advertising, Communication Design

Representation In Tv Youth in Television have been portrayed in many different lights, anywhere from the criminal to the young at heart. With their resistance to the dominant culture, many studies have been done concerning the meaning of the political challenges to the social formation involving investigating cultural objects and media artifacts. Historically young people have fallen into distinct but dependent categories: youth-as-fun and youth-as-trouble. One might ask why any of this is pertinent to the study of television. However in the 1950's consumer boom, youth-as-fun became a major advertising strategy. Once advertisers identified teenagers as a valuable consumer, more and more positive images of youth became evident on TV. Photography of youth has been historically produced out of ideological interests, constructed by new markets in an attempt to gain financial resources young people had gained access to. Even still today it is amazing to view how television views and portrays youth for the ben efit of making a sale. Youth-as-trouble have been seen in most aspects of the factual media such as the nightly news. These shows have the major impact of building images, which in turn are taken as examples of how young working- class people generally behave. This leads to an ideological regime of images, which serve to naturalize the media construction of youth-as-trouble (51). Images of youth-as-trouble are not only limited to news media, but can be seen in soap operas. British soap operas serve as a forum for raising important issues about social problems featuring teenagers with common problems. As keepers of normalcy and common sense, these programs serve ideological interests by bringing forms of power, i.e. the adult, to support the interests of the teenager's bodies to be against teenage sex or acting out of control. By bringing power on the problem situations, adults on the programs are able to control the dominant ideas of the ruling class by controlling teenager's actions and thoughts into acti ng the right way. Deviant youth are represented as answerable to institutionally sanctioned ideas, which fit the ideas of the nuclear family. Youth-as-fun are most likely to be found in advertising. Knowing that young people are most adept at reading complex visual signs, advertising aimed at young people is also the most textually sophisticated. Success in leisure circles is contingent upon the spending of teenagers, therefor the advert attempts to transcend the difference of class, race or gender in order to make its appeal to the homogeneous category of youth. In masking these categories the advert is able to play on the most important myth within capitalism, that any individual can achieve prosperity and success with hard work, and the right attitude to financial investment (53). There is also another category that many advertisers use, combining the fun and troublesome aspects, creating youth-as-trouble-as-fun. A good deal of fashion advertising is aimed at this category to attract the average teenager that has the tendencies to act out at times. This conventional representation of patriarchal, heterosexual masculinity that is portrayed in advertising is evident in television and film. Famous Hollywood heroes and action stars have had roles that meant defending society against its undesirable elements. These images aimed at youth may seem new and imaginatively presented; but are actually predicated on very conventional and conservative ideas about men and women. After reading about the representation of youth, I decided to put it my own test. While baby-sitting the other night, I watched the children become enthralled in the commercials, conclusive that they must have these products in order to be popular and to fit in. By presenting commercials and teenagers in a positive light, or at least in a way that teenagers and youth relate to, advertisers are able to pass along the dominant ideas of the upper class (hegemony) while at the same time making an extra dollar. This hegemonic approach accounts for why representations of youth groups appear as they are, by linking the representations back to the social structure, which frames and produces them. Text Used: Taylor, Lisa and Willis, Andrew. Media Studies: Texts, Institutions and Audiences. Blackwell Publishers Ltd. Massachusetts, 1999. Pg. 48-56. Scarlet Futch 9-27-00 Response #1 to reading Ch. 3, Representation Youth in Television have been portrayed in many different lights, anywhere from the criminal to the